The lifecycle of clothing can be broken into 3 chapters: birth, life, and death. As a company, we influence the birth and death parts of that equation, but how our products live is mostly up to you. We build our gear to last because sustainability scales with durability. The longer something lasts, the less frequently it needs to be replaced, the fewer resources we consume. Buying and selling secondhand Waterlust gear is a great way to reduce your impact, whether giving your old favorites a new beginning (while earning store credit or cash for every item you sell!) or scoring some gently used threads at a fraction of the price.